Digital Communications Specialist

Digital Communications Specialist

Description
Working independently and under the direction of the Communications Manager, the Digital Communications Specialist will manage content on the Association website and implement design thinking and strategic communications practices for NCACC online platforms. This individual produces social media content in accordance with overall communications strategy and coordinates content schedule for digital communications channels. Assists in monitoring and organizing other communications tools including email campaigns, digital assets, and other electronic publications.

Essential Duties and Responsibilities

Maintain Association website by regularly posting website content, optimizing website structure, and arranging webpage layouts.

Build and engage online audiences by developing engaging content that promotes the mission and vision of the NCACC.

Produces content in collaboration with communications team for NCACC social media platforms within overall communications strategy and brand guidelines.

Designs webpage layouts for ncacc.org website as well as overall structure of website using web design best practices, and monitors search engine optimization (SEO) content to generate inbound traffic.

Maintains consistency with brand standards throughout all aspects of NCACC’s online presence.

Coordinates across departments to ensure each section of the NCACC website reflects accurate event information, current news, and developments.

Monitors digital communications campaigns in order to increase brand awareness and improve outreach efforts.

Manages the organization, placement, and distribution of online media library including videos, images, and documents.

Perform other duties as assigned.

Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience:

Work requires communication and marketing skills normally acquired through a bachelor’s degree in communications, media, marketing, or related field
3-5 years in a professional communications setting
Or equivalent combination of education and experience.

Knowledge, Skills, Abilities:

Proficiency in website design and working within content management systems (such as WordPress or Drupal)
Thorough knowledge of principles, practices, and techniques of professional communications
Knowledge of digital marketing principles and practices
Proficiency of principles relating to social media strategy, including extensive knowledge and experience with Facebook, Twitter, Instagram, LinkedIn, and other social media
Ability to maintain office records and to prepare accurate reports
Ability to establish and maintain effective working relationships with other staff, elected officials, member agencies, and stakeholders
Knowledge of search engine optimization principles and web traffic monitoring
Proficiency in Microsoft Word, Excel, PowerPoint and Outlook
Knowledge of standard office practices, procedures, equipment and office assistance techniques
Thorough knowledge of business English, spelling, and grammar
Proofreading skills and attention to detail

Please email resume and cover letter to humanresources@ncacc.org