Unconscious Bias and Diversity, Equity & Inclusion

Unconscious bias is unintentional, and it is based on associating people with groups versus seeing them completely as individuals. Our brain processes information quickly by simplifying it. It automatically categorizes people based, for example, on whether they look and act like us. This is an example of affinity bias. Affinity bias causes us to respond to people who look, act and sound like us differently than we would someone who does not “fit” into that group.