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Competitive Marketing Strategies

Overview:

When developing competitive marketing strategies, one of the most important steps is carrying out effective research and analysis. As well as assessing the external competitive environment, you need to look inward. In other words, you need to assess your organizational capabilities – what unique skills and resources does your organization have and how can it effectively deploy these to deliver a sustainable competitive advantage? In addition, you need to consider your marketing activities – how relevant are your marketing objectives, given your organization's current and potential capabilities? And what kind of profile does the marketing function have in your organization? Addressing questions like these will help you improve and develop strategies that reflect your unique capabilities.

This course describes how to conduct an internal analysis as part of the process of developing competitive marketing strategies. It explains the types of questions you may need to ask about your organizational resources and capabilities. And it describes areas to consider when doing a marketing audit, including innovation activities.

Designed for:

Managers and strategic planners who want to refine their skills for developing and implementing competitive marketing strategies

Expected Duration:

3 hours

Bundle Includes:

Overview: When developing competitive marketing strategies, one of the most important steps is carrying out effective research and analysis. As well as assessing the external competitive environment, you need to look inward. In other words, you need to assess your organizational capabilities – what unique skills and resources does your organization have and how can it effectively deploy these to deliver a sustainable competitive advantage? In addition, you need to consider your marketing activities – how relevant are your marketing objectives, given your organization's current and potential capabilities? And what kind of profile does the marketing function have in your organization? Addressing questions like these will help you improve and develop strategies that reflect your unique capabilities. This course describes how to conduct an internal analysis as part of the process of developing competitive marketing strategies. It explains the types of questions you may need to ask about your organizational resources and capabilities. And it describes areas to consider when doing a marketing audit, including innovation activities. Designed for: Managers and strategic planners who want to refine their skills for developing and implementing competitive marketing strategies Expected Duration: 3 hours Bundle Includes: Competitive Marketing Strategies: Conducting an Internal Analysis Competitive Marketing Strategies: Analyzing Competitors Competitive Marketing Strategies: Selecting and Implementing Strategies
Copy URL: https://letscatapult.org/events/competitive-marketing-strategies/
Critical Thinking Essentials

Overview:

Critical thinking is something everyone does – to some degree or another – in their professional and personal lives. Almost all of your everyday activities require you to seek information, analyze alternatives, assess the alternatives, and reach some conclusion. And all of these processes are part of critical thinking. Thinking plays a powerful role in your life – it determines how you feel, what you do, and what you want. Improving the quality of your thinking, then, improves your life – helping you to achieve your goals, make better decisions, and take charge of what you do.

Designed for:

Individuals who want to develop or refine their critical thinking skills

Expected Duration:

2 hours

Bundle Includes:

Overview: Critical thinking is something everyone does – to some degree or another – in their professional and personal lives. Almost all of your everyday activities require you to seek information, analyze alternatives, assess the alternatives, and reach some conclusion. And all of these processes are part of critical thinking. Thinking plays a powerful role in your life – it determines how you feel, what you do, and what you want. Improving the quality of your thinking, then, improves your life – helping you to achieve your goals, make better decisions, and take charge of what you do. Designed for: Individuals who want to develop or refine their critical thinking skills Expected Duration: 2 hours Bundle Includes: Critical Thinking Essentials: What Is Critical Thinking? Critical Thinking Essentials: Applying Critical Thinking Skills
Copy URL: https://letscatapult.org/events/critical-thinking-essentials/
Cross-Cultural Communication

Overview:

With so much business happening on a global scale, cross-cultural communication is more important than ever before. Communication is always a challenge, and when diverse cultures interact, good communication can be even more challenging. In this course, you'll learn about the importance of achieving a proper mindset for cross-cultural communication. You'll explore aspects of cultures that affect how people communicate across cultural boundaries.

Designed for:

Individuals who want to develop and refine their cross-cultural communication skills

Expected Duration:

1 hour

Bundle Includes:

Overview: With so much business happening on a global scale, cross-cultural communication is more important than ever before. Communication is always a challenge, and when diverse cultures interact, good communication can be even more challenging. In this course, you'll learn about the importance of achieving a proper mindset for cross-cultural communication. You'll explore aspects of cultures that affect how people communicate across cultural boundaries. Designed for: Individuals who want to develop and refine their cross-cultural communication skills Expected Duration: 1 hour Bundle Includes: How Culture Impacts Communication Using Communication Strategies to Bridge Cultural Divides
Copy URL: https://letscatapult.org/events/cross-cultural-communication/
Customer Service Excellence

The ability to provide excellent customer service is an essential business skill. This one-day interactive course introduces the fundamentals of customer service excellence. It is offered to you virtually and in person. During this engaging opportunity, participants will explore the importance of their role in their organization, identify their customers, and learn about what makes a customer experience memorable and positive.  

Who Should Attend

Customer service professionals, call center professionals, or other service professionals who frequently interface with clients, and anyone else who would like to learn to provide extraordinary customer service. 

Module 1: What Customers Want (70 Minutes) 

Module 2: Customer Interactions (95 Minutes) 

Module 3: Understanding and Helping Customers (90 Minutes) 

Module 4: Handling Challenging Customer Situations (75 Minutes) 

Learning Objectives

At the end of this course, participants will be able to:  

  • Apply customer service excellence as a business differentiator  
  • Identify internal and external customers  
  • Create seamless customer service  
  • Describe moments of truth and how to change from negative to positive  
  • List the five stages of the Customer Interaction Cycle  
  • Describe the importance of anticipating needs and being prepared to serve customers  
  • Demonstrate a positive attitude to the customer through tone of voice, word choice, and body language  
  • Demonstrate active listening, effective questioning and restating skills  
  • Set realistic expectations with customers  
  • Offer information and options to customers after understanding their needs  
  • Describe strategies for keeping customers  
  • Use a process to handle challenging customer situations  
  • Identify strategies for dealing with challenging customer types  
  • Create a plan for developing your customer service skills when handling challenging customer situations  
The ability to provide excellent customer service is an essential business skill. This one-day interactive course introduces the fundamentals of customer service excellence. It is offered to you virtually and in person. During this engaging opportunity, participants will explore the importance of their role in their organization, identify their customers, and learn about what makes a customer experience memorable and positive.   Who Should Attend Customer service professionals, call center professionals, or other service professionals who frequently interface with clients, and anyone else who would like to learn to provide extraordinary customer service.  Module 1: What Customers Want (70 Minutes)  Module 2: Customer Interactions (95 Minutes)  Module 3: Understanding and Helping Customers (90 Minutes)  Module 4: Handling Challenging Customer Situations (75 Minutes)  Learning Objectives At the end of this course, participants will be able to:   Apply customer service excellence as a business differentiator   Identify internal and external customers   Create seamless customer service   Describe moments of truth and how to change from negative to positive   List the five stages of the Customer Interaction Cycle   Describe the importance of anticipating needs and being prepared to serve customers   Demonstrate a positive attitude to the customer through tone of voice, word choice, and body language   Demonstrate active listening, effective questioning and restating skills   Set realistic expectations with customers   Offer information and options to customers after understanding their needs   Describe strategies for keeping customers   Use a process to handle challenging customer situations   Identify strategies for dealing with challenging customer types   Create a plan for developing your customer service skills when handling challenging customer situations  
Copy URL: https://letscatapult.org/events/customer-service-excellence/
Customer Service Skills

Overview:

Failing to realize the importance of customer service and effective communication can lead to increasingly dissatisfied customers. Effective communication is essential to the success of any customer-oriented business. This bundle of courses is designed for Customer Service Representatives (CSR) to learn how to project an excellent service attitude that will enhance your interaction with your customers. You will also learn how to identify and resolve conflict, negotiate with customers, develop strategies to better manage time and stress, and explore how a positive approach and attitude can benefit customer interactions and bring them to a satisfactory conclusion.

Designed For:

Individuals who want to develop or refresh their customer service skills

Expected Duration:

2.5 hours

Bundle Includes:

Overview: Failing to realize the importance of customer service and effective communication can lead to increasingly dissatisfied customers. Effective communication is essential to the success of any customer-oriented business. This bundle of courses is designed for Customer Service Representatives (CSR) to learn how to project an excellent service attitude that will enhance your interaction with your customers. You will also learn how to identify and resolve conflict, negotiate with customers, develop strategies to better manage time and stress, and explore how a positive approach and attitude can benefit customer interactions and bring them to a satisfactory conclusion. Designed For: Individuals who want to develop or refresh their customer service skills Expected Duration: 2.5 hours Bundle Includes: Interacting with Customers Communicating Effectively with Customers Controlling Conflict, Stress, and Time in a Customer Service Environment Dealing with Customer Service Incidents and Complaints Polishing Your Skills for Excellent Customer Service
Copy URL: https://letscatapult.org/events/customer-service-skills/
Dealing with Difficult People

Chronic stress impacts your team and how they may interact with each other and with customers. 

To keep our stress levels in check, we need to empathize and leverage techniques to defuse the anger or challenge caused by difficult people or circumstances. How much time have you spent trying to understand why a teammate is consistently late on deliverables, seems unwilling to engage during meetings, or appears outright hostile to ideas and collaboration? Learn how your attitudes impact the interactions you have with others.  

This course will give you creative ways to establish rapport, build relationships, and reduce tension. You will understand techniques for managing and dealing with anger and conflict and handling situations in person and online with remote colleagues and customers. With an engaging, practice-based approach to how to deal with difficult people, you will have an opportunity to apply the concepts in a risk-free environment. 

Who Should Attend

Managers, supervisors, team leaders, and employees

Learning Objectives

At the end of this course, participants will be able to:

  • Learn methods for de-escalating difficult situations and resolving conflict effectively
  • Build rapport and develop genuine relationships
  • Learn the benefits of confrontation
  • Evaluation how to get to the heart of the problem
  • Deal with people’s anger in a constructive way
  • Practice expressing yourself when dealing with a difficult person
  • Create and action plan to handling a difficult situation
  • Develop creative ways to establish rapport and build relationships
Chronic stress impacts your team and how they may interact with each other and with customers.  To keep our stress levels in check, we need to empathize and leverage techniques to defuse the anger or challenge caused by difficult people or circumstances. How much time have you spent trying to understand why a teammate is consistently late on deliverables, seems unwilling to engage during meetings, or appears outright hostile to ideas and collaboration? Learn how your attitudes impact the interactions you have with others.   This course will give you creative ways to establish rapport, build relationships, and reduce tension. You will understand techniques for managing and dealing with anger and conflict and handling situations in person and online with remote colleagues and customers. With an engaging, practice-based approach to how to deal with difficult people, you will have an opportunity to apply the concepts in a risk-free environment.  Who Should Attend Managers, supervisors, team leaders, and employees Learning Objectives At the end of this course, participants will be able to: Learn methods for de-escalating difficult situations and resolving conflict effectively Build rapport and develop genuine relationships Learn the benefits of confrontation Evaluation how to get to the heart of the problem Deal with people’s anger in a constructive way Practice expressing yourself when dealing with a difficult person Create and action plan to handling a difficult situation Develop creative ways to establish rapport and build relationships
Copy URL: https://letscatapult.org/events/dealing-with-difficult-people/
Developing a Culture of Learning

Overview:

Organizational learning is often considered a luxury, and the tendency to focus on the 'here and now' can shift attention away from the need for continuous learning at all levels of the organization. The reality, however, is that organizations that develop a learning culture will not only weather difficult times better than most, but will flourish in an ultra-competitive global market. This course introduces the concept of organizational learning, and its benefits to individual employees as well as the organization as a whole. It examines the role of training, knowledge management, and technology in facilitating organizational learning, and stresses the pivotal role of the learning culture. By exploring the essential elements and indicators of a pro-learning culture, the course prepares you to assess your current workplace and determine how conducive it is to learning. In a world that's becoming smaller by the day, developing a learning organization is paramount – it'll increase your competitiveness, and create more satisfied, goal-oriented employees.

Designed for:

Managers and leaders who want to understand how to develop a commitment to learning in their organization

Expected Duration:

4 hours

Bundle Includes:

Overview: Organizational learning is often considered a luxury, and the tendency to focus on the 'here and now' can shift attention away from the need for continuous learning at all levels of the organization. The reality, however, is that organizations that develop a learning culture will not only weather difficult times better than most, but will flourish in an ultra-competitive global market. This course introduces the concept of organizational learning, and its benefits to individual employees as well as the organization as a whole. It examines the role of training, knowledge management, and technology in facilitating organizational learning, and stresses the pivotal role of the learning culture. By exploring the essential elements and indicators of a pro-learning culture, the course prepares you to assess your current workplace and determine how conducive it is to learning. In a world that's becoming smaller by the day, developing a learning organization is paramount – it'll increase your competitiveness, and create more satisfied, goal-oriented employees. Designed for: Managers and leaders who want to understand how to develop a commitment to learning in their organization Expected Duration: 4 hours Bundle Includes: Fundamentals of Organizational Learning Establishing the Conditions for a Learning Culture Developing Learning Practices Evaluating and Sustaining Organizational Learning
Copy URL: https://letscatapult.org/events/developing-a-culture-of-learning/
Developing Your Reputation of Professionalism with Business Etiquette

Overview:

Your reputation often precedes you in any work environment. It can define your creditability, impact your career opportunities, and shape your relationships with your colleagues. Because your reputation is so important, you must proactively build a positive one if you want to succeed in your career. Developing a professional reputation takes more than simply having the right skills and talents for the job. It's about being self-aware, polite, and essentially treating those you interact with in a respectful way. This course introduces you to the basics of how to act professionally and practice proper business etiquette. It also explains how to present yourself in the work environment, including looking the part of a professional and ensuring your workspace reflects positively on you. And it looks at how to ensure your personal activities don't impact your work reputation, which is especially important in the time of far-reaching social media.

Expected Duration:

1 hour

Learn more

Overview: Your reputation often precedes you in any work environment. It can define your creditability, impact your career opportunities, and shape your relationships with your colleagues. Because your reputation is so important, you must proactively build a positive one if you want to succeed in your career. Developing a professional reputation takes more than simply having the right skills and talents for the job. It's about being self-aware, polite, and essentially treating those you interact with in a respectful way. This course introduces you to the basics of how to act professionally and practice proper business etiquette. It also explains how to present yourself in the work environment, including looking the part of a professional and ensuring your workspace reflects positively on you. And it looks at how to ensure your personal activities don't impact your work reputation, which is especially important in the time of far-reaching social media. Expected Duration: 1 hour Learn more
Copy URL: https://letscatapult.org/events/developing-your-reputation-of-professionalism-with-business-etiquette/
Difficult Conversations

Overview:

For managers, approaching a difficult conversation – whether it's with a direct report, colleague, or manager – can provoke feelings of anxiety and discomfort. What may initially appear to be an emotionally charged conversation can, however, prove to be a fruitful and meaningful discussion. Managers can turn what normally represents a difficult encounter into a positive experience. This requires a solid understanding of what constitutes a difficult conversation and a firm grasp of how to prepare for it. This course introduces the essentials of difficult conversations, including an explanation of what they are and why they're difficult, how to manage the stress commonly associated with them, and how to prepare for and deal with them.

Designed for:

Management level employees wanting to develop or refine their skills in delivering a difficult message to their direct reports, colleagues, or superiors

Expected Duration:

3 hours

Bundle Includes:

Overview: For managers, approaching a difficult conversation – whether it's with a direct report, colleague, or manager – can provoke feelings of anxiety and discomfort. What may initially appear to be an emotionally charged conversation can, however, prove to be a fruitful and meaningful discussion. Managers can turn what normally represents a difficult encounter into a positive experience. This requires a solid understanding of what constitutes a difficult conversation and a firm grasp of how to prepare for it. This course introduces the essentials of difficult conversations, including an explanation of what they are and why they're difficult, how to manage the stress commonly associated with them, and how to prepare for and deal with them. Designed for: Management level employees wanting to develop or refine their skills in delivering a difficult message to their direct reports, colleagues, or superiors Expected Duration: 3 hours Bundle Includes: Preparing for a Difficult Conversation Having a Difficult Conversation Handling Difficult Conversations Effectively
Copy URL: https://letscatapult.org/events/difficult-conversations/
Effective Business Writing

Overview:

To write effective and appropriate business messages, you need to know your audience and your purpose. In this course, you'll discover how to identify your readers and create messages that convey the appropriate tone for different reader roles. You'll also explore tips for being more concise in your writing and best practices for organizing content. Lastly, you will learn how to edit and proofread effectively, covering key areas, such as tone, structure, clarity, and accuracy.

Designed for:

Individuals, at any level in an organization, who want to refresh or refine their basic business writing skills

Expected Duration:

1.5 hours

Bundle Includes:

Overview: To write effective and appropriate business messages, you need to know your audience and your purpose. In this course, you'll discover how to identify your readers and create messages that convey the appropriate tone for different reader roles. You'll also explore tips for being more concise in your writing and best practices for organizing content. Lastly, you will learn how to edit and proofread effectively, covering key areas, such as tone, structure, clarity, and accuracy. Designed for: Individuals, at any level in an organization, who want to refresh or refine their basic business writing skills Expected Duration: 1.5 hours Bundle Includes: Audience and Purpose in Business Writing Clarity and Conciseness in Business Writing Editing and Proofreading Business Documents
Copy URL: https://letscatapult.org/events/effective-business-writing/
Essential Marketing Strategies

Overview:

Marketing is a core business process that helps companies develop strong relationships with consumers. Understanding its function will help you better understand the relationship that companies need to build with their customers, how they do it, and the impact these activities can have on a company's bottom line. You will learn about marketing as a key business process, its link to overall corporate strategy, and how online and social media marketing is changing the face of marketing by bringing companies and customers closer together.

Designed for:

Anyone who wants to develop or refine their marketing skills

Expected Duration:

2.5 hours

Bundle Includes:

Overview: Marketing is a core business process that helps companies develop strong relationships with consumers. Understanding its function will help you better understand the relationship that companies need to build with their customers, how they do it, and the impact these activities can have on a company's bottom line. You will learn about marketing as a key business process, its link to overall corporate strategy, and how online and social media marketing is changing the face of marketing by bringing companies and customers closer together. Designed for: Anyone who wants to develop or refine their marketing skills Expected Duration: 2.5 hours Bundle Includes: The Basics of Marketing The People and Planning in Marketing Product, Pricing, and Promotion in the Marketing Mix Distribution and E-Marketing Ethics in the Marketing Mix Competitive Marketing Strategies: Analyzing Your Organization
Copy URL: https://letscatapult.org/events/essential-marketing-strategies/
Essentials of Customer Service

Overview:

The quality of Customer Service to both external and internal customers is important for any business. It is also important for service organizations to add value to a customer's experience by creating and implementing strong, clearly defined service standards. This bundle covers the essentials of customer service to include rapport building, providing both on-site and telephone customer service, facing confrontation, and designing a customer service strategy.

Designed For:

Anyone who wants to develop or refresh their customer service skills

Expected Duration:

3 hours

Bundle Includes:

Overview: The quality of Customer Service to both external and internal customers is important for any business. It is also important for service organizations to add value to a customer's experience by creating and implementing strong, clearly defined service standards. This bundle covers the essentials of customer service to include rapport building, providing both on-site and telephone customer service, facing confrontation, and designing a customer service strategy. Designed For: Anyone who wants to develop or refresh their customer service skills Expected Duration: 3 hours Bundle Includes: Rapport Building in Customer Service Providing On-Site Customer Service Providing Telephone Customer Service Providing Effective Internal Customer Service Facing Confrontation in Customer Service Designing a Customer Service Strategy
Copy URL: https://letscatapult.org/events/essentials-of-customer-service/
Essentials of Problem Solving and Decision Making

Complex problem-solving is one of the primary skills needed in today's workplace. In this course, participants will learn strategies, tools, and techniques to build their problem-solving skills and help them make more effective decisions.

Who Should Attend:

Managers, leaders, HR professionals, and HR business partners; anyone who is responsible for or wants to learn more about supporting the strategic direction of an organization

Learning Objectives:

At the end of this course, participants will be able to:

  • Describe a 3 phase problem solving process
  • Discern the difference between the apparent and real problem
  • Apply problem solving and decision making strategies, such as: Fishbone, Brain Writing, PMI, and 6 Thinking Hats
  • List tips and traps in making decisions
  • Identify ways to evaluate applied solutions
  • Apply the problem solving process to a real work issue

This course is part of the Practical Management II Certificate Series

Complex problem-solving is one of the primary skills needed in today's workplace. In this course, participants will learn strategies, tools, and techniques to build their problem-solving skills and help them make more effective decisions. Who Should Attend: Managers, leaders, HR professionals, and HR business partners; anyone who is responsible for or wants to learn more about supporting the strategic direction of an organization Learning Objectives: At the end of this course, participants will be able to: Describe a 3 phase problem solving process Discern the difference between the apparent and real problem Apply problem solving and decision making strategies, such as: Fishbone, Brain Writing, PMI, and 6 Thinking Hats List tips and traps in making decisions Identify ways to evaluate applied solutions Apply the problem solving process to a real work issue This course is part of the Practical Management II Certificate Series
Copy URL: https://letscatapult.org/events/essentials-of-problem-solving-and-decision-making/
Essentials of Public Relations

Overview:

Public Relations has always been a balance of persuasion, information, and communication – but these terms imply a one-sided relationship. The rise of social media and lightning-fast news cycles requires that modern PR professionals engage more with their audience and build and maintain relationships. In this course, you'll learn the fundamentals of modern PR, including new research methods, how to create and maintain relationships with your influencers, and how to react when things go wrong.

Designed for:

Individuals who are new to Public Relations or anyone wishing to refresh their Public Relations skills

Expected Duration:

0.6 hours

Bundle Includes:

Overview: Public Relations has always been a balance of persuasion, information, and communication – but these terms imply a one-sided relationship. The rise of social media and lightning-fast news cycles requires that modern PR professionals engage more with their audience and build and maintain relationships. In this course, you'll learn the fundamentals of modern PR, including new research methods, how to create and maintain relationships with your influencers, and how to react when things go wrong. Designed for: Individuals who are new to Public Relations or anyone wishing to refresh their Public Relations skills Expected Duration: 0.6 hours Bundle Includes: Strategies for the Modern Public Relations Professional Writing Skills for Public Relations
Copy URL: https://letscatapult.org/events/essentials-of-public-relations/
Fundamentals of Lean for Business Organizations

Overview:

In today's competitive environment, complacency stifles success so manufacturing, and service organizations must constantly pursue perfection to retain their customers and market share. Lean methodology enables organizations to increase profitability through continuous improvement and the elimination of waste. There are various Lean techniques that can help any organization build efficiency and quality into its operations. In this course, you'll learn about the product and service life cycle, the process for developing new products, and strategies to manage the sale of existing and mature products. You'll learn about Lean processes for managing existing and mature products and services. This course will also introduce four powerful Lean tools for optimizing perfection and quality in a manufacturing or service organization. You'll learn how to apply 5S and Hoshin Kanri to organize workplaces and meet strategic objectives. You'll also learn about jidoka strategies for problem-solving as well as standard work practices for improving efficiency and eliminating waste.In this course, you'll also learn about the visual workplace, identify key components of just-in-time, and explore the steps of the Kanban system. In this course, you'll learn about adding value stream maps to your operations – visual representations of the flows that lead to a product or service being created- and will learn about creating a future-state value stream map and eliminating process blocks.

Designed for:

Individuals who have responsibility for reducing costs and waste, and improving efficiency and customer value at the organizational or departmental level

Expected Duration:

2 hours

Bundle Includes:

Overview: In today's competitive environment, complacency stifles success so manufacturing, and service organizations must constantly pursue perfection to retain their customers and market share. Lean methodology enables organizations to increase profitability through continuous improvement and the elimination of waste. There are various Lean techniques that can help any organization build efficiency and quality into its operations. In this course, you'll learn about the product and service life cycle, the process for developing new products, and strategies to manage the sale of existing and mature products. You'll learn about Lean processes for managing existing and mature products and services. This course will also introduce four powerful Lean tools for optimizing perfection and quality in a manufacturing or service organization. You'll learn how to apply 5S and Hoshin Kanri to organize workplaces and meet strategic objectives. You'll also learn about jidoka strategies for problem-solving as well as standard work practices for improving efficiency and eliminating waste.In this course, you'll also learn about the visual workplace, identify key components of just-in-time, and explore the steps of the Kanban system. In this course, you'll learn about adding value stream maps to your operations – visual representations of the flows that lead to a product or service being created- and will learn about creating a future-state value stream map and eliminating process blocks. Designed for: Individuals who have responsibility for reducing costs and waste, and improving efficiency and customer value at the organizational or departmental level Expected Duration: 2 hours Bundle Includes: Fundamentals of Lean for Business Organizations: Strategic Product and Service Management Fundamentals of Lean for Business Organizations: Using Lean to Perfect Organizational Processes Fundamentals of Lean for Business Organizations: Using Lean to Improve Flow and Pull Fundamentals of Lean for Business Organizations: Using Lean to Reduce Waste and Streamline Value Flow Fundamentals of Lean for Business Organizations: Applying Value Stream Mapping in Lean Business
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