Not Everything Should Be a Survey. Sometimes You Need to Listen.
Focus groups are most powerful when you need depth over breadth — when survey scores showed a problem but couldn’t explain it, when a change initiative needs employee input before you design it, or when a specific team or demographic group needs a safe space to speak.
After our engagement survey showed low scores on “management communication,” we ran focus groups. The issues were specific, nuanced, and completely different by department. We couldn’t have designed a real response without that context.
What Catapult-Facilitated Focus Groups Deliver
Structured listening with professional facilitation — not just a roundtable.
Discussion Guide Design
Custom question frameworks built around your specific strategic questions or culture challenges.
Group Composition Design
Thoughtful participant selection across role, tenure, demographic, and team dimensions.
Psychological Safety Protocols
Third-party facilitation and ground rules that create the safety for honest, candid conversation.
Real-Time Notetaking
Structured documentation during sessions for accurate theme capture and verbatim quotes.
Written Findings Report
Summary report with key themes, representative quotes, and specific recommendations.
Survey Integration
Cross-analysis of focus group findings against existing survey data for a complete picture.
Hear What Your Employees Can’t Put in a Survey.
Focus groups are how you get the context that turns good intentions into real solutions. Let’s facilitate the conversation.