PR & Communications HR Challenges

HR Challenges Unique to Your Industry

  • !Retaining senior account executives and communications directors in a talent-scarce market
  • !FLSA classification for freelance publicists, writers, and communications contractors
  • !Non-solicitation protections when account teams build personal client relationships
  • !Managing remote communications teams across multiple time zones and markets
  • !Performance management for relationship-driven roles with qualitative outcomes
  • !Onboarding and acculturation for new hires in fast-paced agency environments
  • !Compensation equity and pay transparency compliance for agency staff
Catapult Solutions

How Catapult HR Helps

  • +Talent retention programs and stay interview frameworks for PR professionals
  • +FLSA classification guidance for freelance publicists and communications contractors
  • +Non-solicitation and client protection agreement development
  • +Remote workforce HR management for distributed communications teams
  • +Performance review frameworks for account management and communications roles
  • +Structured onboarding programs for new PR agency hires
  • +Employment law guidance and HR compliance audits

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38%
Annual turnover rate in PR and communications agencies without formal retention programs
$175K
Average cost of replacing a senior PR account executive including client disruption
2.7x
Higher client retention in PR firms with structured non-solicitation and key employee programs

HR Services for PR & Communications Employers

Expert support across the HR functions that matter most to your industry

Compliance

Employee Handbook

PR firm handbooks covering client confidentiality, non-solicitation, conduct standards, and compliance.

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Compliance

HR Compliance Audit

Full HR audit for PR firms against FLSA, pay equity, and Southeast employment law standards.

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“We lost two account leads and three client accounts in the same quarter. Catapult rebuilt our compensation structure and non-solicitation framework — we haven’t had a key departure since.”

CEO, Public Relations Firm — 55 employees, NC

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HR Built for PR & Communications Firms — Protecting Your People and Your Client Relationships

Our practitioners understand the talent retention challenges and client protection needs unique to public relations and communications firms in the nation.

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